“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin
If you are looking to make a crowdfunding video, it helps to think of it as trying to create a tribe. You need to sketch out a powerful vision (in three minutes!) and inspire people to follow you (donate).
The technical skills to make a video are increasingly available and easy, what’s hard – and hard-earned – is the ability to tell a clear, engaging and inspiring story in a way that makes others want to follow you.
My name is David Fuller, I am one of the UK’s top documentary makers – I was a producer at Channel 4 News for many years, and have since made leading documentaries such as Channel 4′s Emmy award-winning Unreported World. For more information, my TV/documentary-focused site is here.
I’ve told hundreds of stories about every subject under the sun, from politics to science, foreign affairs to the arts, transforming the technical and complicated into simple, clear and compelling television.
I’ve won industry awards up to and including the UK’s highest honours – the Royal Television Society (RTS) awards. In addition I have created films for major international companies, political parties and public bodies. These include, Casio, DLA Piper, the Labour Party, the Campaign Company, the Avaaz charity, Sagatiba and many more.