“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin
If you are looking to make a crowdfunding video, it helps to think of it as trying to create a tribe. You need to sketch out a powerful vision (in under five minutes!) and inspire people to follow you (donate). We have had a great deal of success making pitch videos for companies that have significantly overshot their funding targets.
Here are a few examples of different crowdfunding projects we’ve made some for the Crowdcube site.
Also for Crowdcube we made this pitch video for Appetise. Using a strong mix of high quality library footage, with bespoke content we shot in various restaurants, graphics and interviews.
For the Halfwine mail order wine business, we made a video to introduce the concept of their business and launch their appeal to raise £30,000 investment.