“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” Seth Godin

If you are looking to make a crowdfunding video, it helps to think of it as trying to create a tribe. You need to sketch out a powerful vision (in under five minutes!) and inspire people to follow you (donate). We have had a great deal of success making pitch videos for companies that have significantly overshot their funding targets.

Here are a few examples of different crowdfunding projects we’ve made some for the Crowdcube site.

For the Crowdcube campaign for Molecular Warehouse, we made a film with a combination of filmed segments and animation, to explain a complex project and entice investors to join a revolution in healthcare. They were aiming to raise £300,000 and made £737,000.

For the Crowdcube campaign for the innovative Borrow a Boat business – the new Air BnB for the boating industry, we made a sophisticated mix of high quality archive footage, bespoke graphics, interviews and testimonials. They were aiming for £200,000 and actually raised £476,170.

Also for Crowdcube we made this pitch video for Appetise. Using a strong mix of high quality library footage, with bespoke content we shot in various restaurants, graphics and interviews.

For the Halfwine mail order wine business, we made a video to introduce the concept of their business and launch their appeal to raise £30,000 investment.

For the Atlantic Kitchen we produced a short video introducing the founders and their business – prepared seaweed products. Atlantic Kitchen’s Crowdcube target was £90,000 – and with the help of this video they raised over £120,000.